HITSVILLE REBRAND

Rebrand of Detroit's own Motown Museum. The goal was to expand the museums audience reach to younger generations by modernizing their identity, but also honoring their current reach by preserving the aspects that have already made the Motown brand so iconic. Gestures and identity were based off of the circle-in-a-square shape of a vinyl record, an artifact reminiscent of the Motown label reign in 1960's Detroit.

YEAR

2019